Friday
Feb172012
How to be Vital in a Volatile Economy
Fri, February 17, 2012 at 9:54AM 
My beloved Marantz 2245 stereo receiver is on the blink.
Trying to find a repair service for this 1970s relic—and “Rosebud” of my youth—has been more difficult than avoiding Lincessant puns about a certain New York Knick point guard.
As it turns out, there’s a guy in California that specializes in rebuilding old Marantz stereo gear—and he has a 12-month backlog of work from other guys just like me.
I just sent him $100 just to get on his waiting list—for work he won’t do until a year from now.
If you want to succeed in today’s economy, stop doing what everyone else is doing. Instead, develop a specialty that no one else has.
The Internet, and a little Lingenuity, will help you do the rest.
Reader Comments (1)
But as a former boss of mine once said, "Look for the gap in the market, but also make sure there's a market in the gap."