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Every day, we’re confronted by thousands of messages imploring us to think or act in a certain way. Not just from marketers. But from our friends, colleagues and loved ones, too.

Why do some of those succeed, why do most fail miserably, and what does it tell us about how to get more done by communicating more persuasively?

That’s the stuff of strategic communications. That’s the stuff of Frank J. Oswald’s Mental Shavings. Weigh in with your comments. Or drop me a note at frank@frankoswald.com.

All opinions expressed on Mental Shavings are solely my own.

 



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Wednesday
Jan252012

Teach Your Mentees Well 

Image by ecancermedicalscience on Flickr.com, (cc) some rights reserved.An early mentor of mine has Stage 4 lung cancer.

“Surgery and radiation are not options,” he explained in a sad but good-humored group email. “No cure is likely.”

Carl—not his real name—taught me as much about writing during the first year of my career as I learned in four years of college. 

He unsaddled my sentences. Humanized my tone. And taught me, memorably, to “pique” not “peak” someone’s interest—and the power of an offbeat and unexpected word.

Carl made it clear, through example not finger-wagging, how to make professional communications more personal—and make personal communications more persuasive. 

That was more than 30 years ago. But Carl’s lessons have stuck with me, reinforcing how early experiences in our careers can stamp lasting impressions on our lives.

Never underestimate the power of setting a good example: Teach your mentees well. 

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