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Every day, we’re confronted by thousands of messages imploring us to think or act in a certain way. Not just from marketers. But from our friends, colleagues and loved ones, too.

Why do some of those succeed, why do most fail miserably, and what does it tell us about how to get more done by communicating more persuasively?

That’s the stuff of strategic communications. That’s the stuff of Frank J. Oswald’s Mental Shavings. Weigh in with your comments. Or drop me a note at frank@frankoswald.com.

All opinions expressed on Mental Shavings are solely my own.

 



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Tuesday
Mar092010

Why Can’t Google Design? 


Google—the search engine—has been praised for its radical simplicity.

But click on the “more Google products” page and it suggests an entirely different design ethos.

What you see above is just a tiny sample of Google’s motley collection of product icons, most of which wouldn’t pass muster in a freshman-level graphic design course.

The icons appear to be crowdsourced on one of those $99 sites without regard to creating a design system—or a contemporary design aesthetic.

Perhaps that’s the real reason Steve Jobs hates Eric Schmidt: He doesn’t want Google’s ugly design messing up Apple’s products.

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