Social Media = The Opposite of Advertising

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Hello and Welcome to MentalShavings.com

Every day, we’re confronted by thousands of messages imploring us to think or act in a certain way. Not just from marketers. But from our friends, colleagues and loved ones, too.

Why do some of those succeed, why do most fail miserably, and what does it tell us about how to get more done by communicating more persuasively?

That’s the stuff of strategic communications. That’s the stuff of Frank J. Oswald’s Mental Shavings. Weigh in with your comments. Or drop me a note at frank@frankoswald.com.

All opinions expressed on Mental Shavings are solely my own.

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January 13 - chrisbrown on My Brand of the Year is a Flop (Or Is It?)
December 6 - Denis Paxton on The Next Great Advertising Tagline
November 27 - Kurt Whitner on You Cannot Be Sirius
October 22 - Frank J. Oswald on The Price Is Untenable
October 21 - Robert Pay on The Price Is Untenable
October 10 - David Grad on The Price Is Untenable

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Saturday

Mar062010

Sat, March 6, 2010 at 12:00PM

Nice job, SMartCAMPers: You just summed up social media in a single tweet.

The two-day NYC conference on social media in the arts is sold out. But you can watch it here live on the Web for free today and on Sunday.

Now isn’t that a nice non-marketing way to support the work of others? That truly is SMart.

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