Invasion of the Beta Snatchers

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Every day, we’re confronted by thousands of messages imploring us to think or act in a certain way. Not just from marketers. But from our friends, colleagues and loved ones, too.

Why do some of those succeed, why do most fail miserably, and what does it tell us about how to get more done by communicating more persuasively?

That’s the stuff of strategic communications. That’s the stuff of Frank J. Oswald’s Mental Shavings. Weigh in with your comments. Or drop me a note at frank@frankoswald.com.

All opinions expressed on Mental Shavings are solely my own.

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Thursday

Feb112010

Thu, February 11, 2010 at 09:42PM

Be careful if you watch CNBC, even with the sound down. Because aliens are after your hard-earned money.

Or so it seems, seeing this ad for MFS Investment Management on NBC’s business news channel recently.

Not sure which is creepier. The hyper-real, freckled-complexion lighting. Or the pulsating rectangle pupils.

Probably not a great investment when the mutual fund manager’s primary brand differentiator is the geometric shape in its logo.

But, then again, people sure seem to like talking babies.

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