Snickers Scores Again: “Can You Feel That?”

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Every day, we’re confronted by thousands of messages imploring us to think or act in a certain way. Not just from marketers. But from our friends, colleagues and loved ones, too.

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Wednesday

Feb102010

Wed, February 10, 2010 at 07:58PM

How can you possibly top the Betty White/Abe Vigoda Super Bowl ad?

Snickers just did, launching this new half-minute masterpiece, starring Aretha Franklin and Lisa Minnelli.

The brilliant creative speaks for itself. But the insight-driven strategy is the catalyst for that brilliance: “You’re not you when you’re hungry.”

As a result, these new ads aren’t just going to generate smirks, they are going to drive sales. Big time.

I bet agents of B-actors are on the phone to Snickers right now.

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