Who Said Anything About Drinkability?

Navigation

Hello and Welcome to MentalShavings.com

Every day, we’re confronted by thousands of messages imploring us to think or act in a certain way. Not just from marketers. But from our friends, colleagues and loved ones, too.

Why do some of those succeed, why do most fail miserably, and what does it tell us about how to get more done by communicating more persuasively?

That’s the stuff of strategic communications. That’s the stuff of Frank J. Oswald’s Mental Shavings. Weigh in with your comments. Or drop me a note at frank@frankoswald.com.

All opinions expressed on Mental Shavings are solely my own.

Reader Comments

January 13 - chrisbrown on My Brand of the Year is a Flop (Or Is It?)
December 6 - Denis Paxton on The Next Great Advertising Tagline
November 27 - Kurt Whitner on You Cannot Be Sirius
October 22 - Frank J. Oswald on The Price Is Untenable
October 21 - Robert Pay on The Price Is Untenable
October 10 - David Grad on The Price Is Untenable

Masthead Design

Tuesday

Jan262010

Tue, January 26, 2010 at 08:57AM

I’m sure this new Bud Light “Clothing Drive” ad will be a viral hit—if it isn’t already. So much for “drinkability” and “not too heavy, not too light.”

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

Post a New Comment

Enter your information below to add a new comment.

Author:

Author Email (optional):

Author URL (optional):

Post:

↓ | ↑

Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>