Hello and Welcome to MentalShavings.com

Every day, we’re confronted by thousands of messages imploring us to think or act in a certain way. Not just from marketers. But from our friends, colleagues and loved ones, too.

Why do some of those succeed, why do most fail miserably, and what does it tell us about how to get more done by communicating more persuasively?

That’s the stuff of strategic communications. That’s the stuff of Frank J. Oswald’s Mental Shavings. Weigh in with your comments. Or drop me a note at frank@frankoswald.com.

All opinions expressed on Mental Shavings are solely my own.

 



Search
Reader Comments
Login
Powered by Squarespace
Masthead Design

Original art and masthead design for Mental Shavings by Jen McCleary.

« Who Said Anything About Drinkability? | Main | This Is a Parody Ad—Right? »
Wednesday
Jan202010

If You’re Unhappy and You Know It, Clap Your Hands… 

President Obama and the Democratic party rewrote history in 2008 by using the Internet to inspire and unite people.

But they haven’t used the Internet—and particularly social media—to listen to what people are saying. 

If they had, Democrat Martha Coakley would never have lost to Republican Scott Brown in Massachussetts last evening. And the Dems would still hold a filibuster-proof majority in the U.S. Senate.

People are unhappy—vocally unhappy—with the government, with the economy, with bailouts, with fat bonuses, with paltry job prospects, with unkept promises, and with a perceived lack of leadership in the country.

Last night’s election should be a wake-up call to stop talking and start listening. Because whether you’re in politics or business, if people think you’ve lost touch with them, they’ll give you the boot.

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>