Red Cross Shows Respect for Digital Donors

If  you have 30 seconds, like right now, text HAITI to 90999 to donate $10 to support the Red Cross’s earthquake-relief efforts.

The process is simple and smooth. And there’s a lesson at the end that is worth more than $10 to every philanthropic marketer looking to raise contributions for a cause:

Please ask my permission before sending me additional information—or asking me for more money via intrusive phone calls, e-mails and other solicitations.

Red Cross did—and I respect them even more for it. I just wish more charitable organizations would “opt in” for the same strategy.