How Many More Mornings Do You Have Left?

I  just saw this Riney-esque television ad for Michigan tourism. Turns out it’s more than two years old. But its poetic tone and nostalgic style could not be more perfectly crafted for the times:

25,000 mornings—give or take—is all we humans get.

We spend them on treadmills. We spend them in traffic.

And if we get lucky—really lucky—it dawns on us to go spend them in a world where a simple sunrise can still be magic.

25,000 mornings. Make sure some of them are pure Michigan.

Your trip begins at Michigan.org.

Update on Fri, July 10, 2009 at 08:27AM by Frank J. Oswald

WHOSE VOICE IS THAT? It’s actor Tim Allen. (Play it again, and you’ll hear it.) Allen, a Michigan resident, calls the tourism spots some of his best work in an Ad Age story this week. He also generously credits the director for helping him get it right: “He knew what he was doing and brought my voice to a place that I wish some directors would do with me as an actor.”