There’s No Better Way to Announce a New Wealth Management Firm…

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Hello and Welcome to MentalShavings.com

Every day, we’re confronted by thousands of messages imploring us to think or act in a certain way. Not just from marketers. But from our friends, colleagues and loved ones, too.

Why do some of those succeed, why do most fail miserably, and what does it tell us about how to get more done by communicating more persuasively?

That’s the stuff of strategic communications. That’s the stuff of Frank J. Oswald’s Mental Shavings. Weigh in with your comments. Or drop me a note at frank@frankoswald.com.

All opinions expressed on Mental Shavings are solely my own.

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Thursday

Jun112009

Thu, June 11, 2009 at 6:49PM

… then with one of the most played-out corporate stock-photo metaphors of the past three decades.

C’mon Morgan Stanley Smith Barney. You guys can do better than this. Were all the images of business people jumping over track hurdles taken?

Or was your marketing committee so large that such embarassingly derivative creative was all that the agency could get approved?

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