Hello and Welcome to MentalShavings.com

Every day, we’re confronted by thousands of messages imploring us to think or act in a certain way. Not just from marketers. But from our friends, colleagues and loved ones, too.

Why do some of those succeed, why do most fail miserably, and what does it tell us about how to get more done by communicating more persuasively?

That’s the stuff of strategic communications. That’s the stuff of Frank J. Oswald’s Mental Shavings. Weigh in with your comments. Or drop me a note at frank@frankoswald.com.

All opinions expressed on Mental Shavings are solely my own.

 



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« Forget Stocks—Invest in Art Instead | Main | Was It Ethics—Or the Economy? »
Monday
Feb092009

Is The Bottom Line Always the Bottom Line?


Lots of folks are talking about the full-page ad Wells Fargo purchased in The New York Times yesterday to complain about the media.

To Wells—and every other bank that’s accepted TARP money—grow some skin. To everyone else, start talking instead about this modest 15-column-inch ad in the same paper (see above).

Steven Korman, head of a Philadelphia-based real estate management firm asks some good questions here: How much profit is enough in these difficult times? And do layoffs by profitable companies deepen our current economic woes rather than correcting for them?

I’m not smart enough to answer those questions. But certainly they are worth debating a lot more than whether or not Wells Fargo should hold employee-recognition events in Vegas.

By the way, if you’re heading to New York, Phillie or Washington D.C. in the coming months, check out Korman Communities’ hotels and other properties (marketed under the AKA, AVE and ARK brands). Now that Steven has published this ad, he needs to keep his employees working.

Reader Comments (1)

Hey Frank-

Just wanted to let you know that I am following your blog. Love the content, so keep it coming!

Also, if you feel the need to add another link to your blog roll you should add my new blog: http://digitaldirt.wordpress.com

Hope all is well and you don't see this as a blatant attempt to push my baby blog! :)


Danny

February 10, 2009 | Unregistered CommenterDanny Petre

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