Was It Ethics—Or the Economy?

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Every day, we’re confronted by thousands of messages imploring us to think or act in a certain way. Not just from marketers. But from our friends, colleagues and loved ones, too.

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January 13 - chrisbrown on My Brand of the Year is a Flop (Or Is It?)
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November 27 - Kurt Whitner on You Cannot Be Sirius
October 22 - Frank J. Oswald on The Price Is Untenable
October 21 - Robert Pay on The Price Is Untenable
October 10 - David Grad on The Price Is Untenable

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Thursday

Feb052009

Thu, February 5, 2009 at 08:53PM

Everyone is buzzing about Kellogg’s decision to dump Olympic hero Michael Phelps.

But buried in those news stories is another fact: Kellogg has also elected not to renew its Olympic Team sponsorship, which expired in December 2008.

So I wonder if this decision is really about economics and not ethics?

In today’s economy, companies are looking to cut costs at every corner. Is it possible that Michael Phelps has already surpassed his Return-On- Endorsement value, especially if he decides not to compete in 2012?

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