Every day, we’re confronted by thousands of messages imploring us to think or act in a certain way. Not just from marketers. But from our friends, colleagues and loved ones, too.
Why do some of those succeed, why do most fail miserably, and what does it tell us about how to get more done by communicating more persuasively?
That’s the stuff of strategic communications. That’s the stuff of Frank J. Oswald’s Mental Shavings. Weigh in with your comments. Or drop me a note at frank@frankoswald.com.
All opinions expressed on Mental Shavings are solely my own.
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